Embarrassing adidas deal killed

VideoImageEPL: Eden Hazard scored a brilliant goal to give Chelsea a 1?0 lead over Liverpool in the first half

You only sing when you’re winning.It is understood that Chelsea initiated talks to end the deal early and are happy to pay the $78 million termination fee.adidas has been the sponsor and sportswear supplier for the Premier League club since 2006.Chelsea looked at all their commercial deals and realised they could get a lot more than the $59 million a year they were receiving from adidas.They signed the $59 million-a-year deal in June 2013 and were surprised when the company secured a $147 million-a-year deal with Manchester United 12 months later.They believe they have been one of the world’s most successful clubs and the current adidas deal did not reflect their market value.The Premier League club are confident of signing a much more lucrative kit deal.They’re not celebrating anymore.Source:Getty ImagesA spokesperson at adidas told Sky Sports News HQ that the decision was “in line with our strategic business plan where we will sponsor fewer teams in the coming years”. With Chelsea having just launched their new kit, adidas was asked why the pair were parting company.The spokesperson stated: “We will still continue to partner with the club until June 30 2017 and we look forward to the 2016/17 season together.”Chelsea have endured a miserable campaign in the Premier League this season having begun the campaign as champions. They are currently ninth with two games remaining.Chelsea’s final adidas stripes.Source:Twitteradidas continue to be in discussions with Real Madrid about renewing their kit deal with that agreement expected to be worth a wor…

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